The Influence Advisory Panel consists of experts from academia, politics, military, government and civil society, supported by practitioners, researchers and analysts from business and international organisations.


Chaired by Major General Andrew Mackay CBE, the panel provides a focus for the development of standards in influence and soft power capabilities. The panel reviews best practice and acts as an advisory panel for government institutions that are interested in developing their own influence capabilities. The IAP is a non-profit organisation and does not promote, engage in or conduct business itself. However, it acts as a collective of some of the leading proponents and scientists of empirical influence, providing evaluation of Influence approaches and advice on the integration of Influence into government structures.


Over the last decade, there have been dramatic scientific advances made in the influence community and a gradual shift in thinking away from kinetic-led initiatives. This has provoked interest from across the globe, and a desire for a better understanding of how influence capabilities can support government and military initiatives. The IAP will help provide that understanding.

General Andrew Mackay is the chairman of the Influence Advisory Panel. His distinguished career in the British Army included command of 52 Brigade in Afghanistan, for which he was awarded CBE. His final appointment was as General Officer Commanding Scotland, Northern Ireland and Northern England. He is the co-author, with Commander Tatham, of 'Behavioural Conflict', which calls for a more robust and focused approach to influence.

General (rtd.) Andrew Mackay

Professor William Hutchinson

Professor     Stephen Badsey

Professor Steven Corman

Professor J. Michael Waller

Cdr Steve Tatham Ph.D

Dr Mohammed El-Katiri

Dr Victoria            Romero

Dr Amy Zalman

Major General Ahmad Al-Mulla

Dr Lee Rowland

Dr Tim Riesen

Dr. James W. Derleth

Lt Col Ulrich Janssen

Colonel (rtd.)       Ian Tunnicliffe

Colonel (rtd.) Jack Guy

Todd Leventhal

Colonel Richard Welter

Commodore Steve Jermy

Lt Col Bruno Vanasse

Dennis Murphy

Joshua Mora

Thomas Nissen

Oliver Payne

Lt Cdr Jerry Knight

Nigel Oakes

Gaby van den Berg

© 2013  Influence Advisory Panel


Influence Advisory Panel, C/O The Behavioural Dynamics Institute, London W1S 4BS.